Does your website function in the best possible way for you and your potential clients?
Your website speaks volumes about how you operate as a business. Your targets should be paramount when it comes to planning how your website will function. Your website’s functionality is one of the aspects you may or may not have considered. With increasing online competition in both B2B and B2C, often the companies that succeed are those who put their customers first. How do they do this? Successful companies focus on their users (potential customers/clients), first and foremost.
Why Strategic Planning is essential.
With your website becoming an increasingly important part of your business, it should be planned out extensively.
Here are some of the elements you should consider:
What aspects do you want built into your website?
Search engines rank sites more highly that update themselves frequently. This consistent flow of information also builds credibility. Some elements that could be considered are;
Social Media – which platforms should be connected to the website?
How often will you update these platforms?
What content will you create and share?
Blogging – what do your potential clients want to know about your business?
With new visitors’ experience key to a websites’ success, what information and tools do your potential customers/clients need to make a potential purchasing decision? Clearly, you want a website that delivers results. The two elements above are great starting points when you begin to consider the development of your business’ website. The key to success online is knowing your customer. What is it they want? What do they want to know about your business? How can you differentiate your offering to them?
How we can help.
We have developed websites for a number of industries. Forward planning has been essential in each project we’ve undertaken. To ensure that your business speaks your customers’ language and operates how they want it to, we carry out extensive research and testing throughout our development process – which has a 29-point Quality Assurance approach underpinning it.
Know what you are looking for?
If you feel you understand what it is you want your website to do, how much your looking to spend, whether you have one already or not, we’d like to see how we could be of help to you. Please fill out the Project Planner for us. We will then explore the nature of what it is you want to achieve. You will then hear from us shortly thereafter.
Do you want us to help you understand what your clients/customers want?
Quite often, we are approached by businesses, just like yours, to research, plan and develop their online presences. Please feel free to give us a call on 01926-356426.