SEO by Numbers course launches!
Today, we’re officially starting a regular series for readers, and it’s called SEO by numbers – underpinned by our expertise and data (the numbers).
Search engine optimisation is about making it simpler for search engines to crawl and index content on your website. The easier you make it for search engines to understand your site, the more likely you are to rank favourably for a particular set of keywords.
Quite often, effectively managed search engine optimisation is about making little tweaks to parts of your website. Over time, these changes can be combined with other website changes to make a big difference in being ‘found’.
Your customers always come first
When Google’s algorithm lists search results for a particular keyword, it does so on the basis that over time, it understands what content is most helpful to users. It may notice, for instance, that one website performs better (i.e. users benefit more) than another on mobile phones or tablets, or, perhaps a particular website is more widely shared. What Google takes into consideration when deciding on how a website ranks changes frequently. What has not changed, however, is their mission to provide the best possible results for users.
The lesson here is a simple one. Monitor what users are doing on your site, and continue to provide them with the best possible user experience. As Adobe outlines, a good customer experience online is crucial.
It is important to remember that your customers are users (i.e. website visitors), so write for them, not search engines.
Monitor your site regularly
It makes sense, doesn’t it? If you owned a shop, you would pay close attention to what products were selling well and which ones were not. In the same vein, on your website, monitoring what users respond well to (and don’t) is crucial.
With modern content management systems (CMS) such as WordPress, Drupal, Joomla and Umbraco, it is now much easier to create fresh content for your website and to test what works well and what doesn’t. To remain safe and secure, each CMS undergoes updates regularly.
Throughout this series, entitled SEO Bootcamp, we will go into much more depth about techniques you can employ to monitor your website more effectively.
Get the inside track – sign up to SEO by Numbers (it’s FREE).
This series will outline;
- What is important to search engines
- How to improve your website’s search presence
- How to monitor results
Sign up below, to get the course straight to your inbox
SEO by numbers
A bit overwhelmed by SEO? Find out more about search engine optimisation (SEO) here.
Look forward to helping your rank your website more efficiently on Google!